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What Makes us Different

We all have limited financial resources, wouldn’t you agree? It doesn’t matter if you make $20,000 a year or $2,000,000 dollars a year. Even though those two amounts of income are drastically different; they both have a limit and they are both finite. Our goal is to help people be more efficient with those resources that they have available.

We believe efficient spending is just as important as efficient saving.

For example, many people would instantly pay off their home if they had the extra money to do so. If that mortgage payoff ended up being the worst financial decision possible for someone, do you think they would like to find out before, or after the payment was made? It’s important to take into account all aspects of your financial life to determine the best options.

We believe that education is the answer, not products.

Many financial planning relationships begin and end with a product or investment – a financial “tool” designed to get someone where they want to go. However, many times there is no conversation about the hazards, and how to avoid unnecessary transfer of wealth. It would be very wise to work with someone who can be there as a coach, and not just a product vendor. A family can have the “best” product under the sun, but unless they understand the pitfalls such as avoiding unnecessary taxes, mortgage efficiency, the cost of debt, college planning, efficient spending, etc; that product will do its job, but meanwhile they may be transferring away more money than they are gaining, unknowingly and unnecessarily.

We arm our clients with the knowledge that they need to truly understand the rules of the financial game, BEFORE discussing investments or products. Our approach is focused on the financial process initially, and not the product. Hoping to improve your financial well-being through product alone would be the equivalent of buying a set of new golf clubs and expecting to instantly have a better game! Has this worked for you in the past? What was the long term result? When you work with us, you can rest assured that we stay on the cutting edge of our industry, and will be here to act as a coach to help you with all aspects of your financial life.

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